cancer’s not cute.

Unleash your inner renegade with apparel that fights back. The pink ribbon may be cute, but breast cancer’s not. This gear is for the rebels who fight hard, laugh dark, and do it their way."
A woman wearing a large cowboy hat, feathered clothing, large earrings, and layered necklaces, with her head slightly bowed and face partially obscured.

Hoodies + sweatshirts

Unisex Sweatshirt
from $40.00
A sturdy and warm sweatshirt bound to keep you warm in the colder months. A pre-shrunk, classic fit sweater that’s made with air-jet spun yarn for a soft feel.

• 50% cotton, 50% polyester
• Pre-shrunk
• Classic fit
• 1x1 athletic rib knit collar with spandex
• Air-jet spun yarn with a soft feel
• Double-needle stitched collar, shoulders, armholes, cuffs, and hem

Disclaimers:
• Due to the fabric properties, the White color variant may appear off-white rather than bright white.
• Subtle orange hue shifts with lighting in the Orange color variant.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Bald Beaver Unisex Sweatshirt
from $35.00
A sturdy and warm sweatshirt bound to keep you warm in the colder months. A pre-shrunk, classic fit sweater that’s made with air-jet spun yarn for a soft feel.

• 50% cotton, 50% polyester
• Pre-shrunk
• Classic fit
• 1x1 athletic rib knit collar with spandex
• Air-jet spun yarn with a soft feel
• Double-needle stitched collar, shoulders, armholes, cuffs, and hem

Disclaimers:
• Due to the fabric properties, the White color variant may appear off-white rather than bright white.
• Subtle orange hue shifts with lighting in the Orange color variant.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Unisex Hoodie Unisex Hoodie Unisex Hoodie Unisex Hoodie Unisex Hoodie Unisex Hoodie Unisex Hoodie
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Unisex Hoodie
from $40.00
Everyone needs a cozy go-to hoodie to curl up in, so go for one that's soft, smooth, and stylish. It's the perfect choice for cooler evenings!

• 50% pre-shrunk cotton, 50% polyester
Heather Sport Dark Navy is 40% cotton, 60% polyester
• Fabric weight: 8.0 oz/yd² (271.25 g/m²)
• Air-jet spun yarn with a soft feel and reduced pilling
• Double-lined hood with matching drawcord
• Quarter-turned body to avoid crease down the middle
• 1 × 1 athletic rib-knit cuffs and waistband with spandex
• Front pouch pocket
• Double-needle stitched collar, shoulders, armholes, cuffs, and hem
• Blank product sourced from Bangladesh, Nicaragua, Honduras or El Salvador

Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

apparel + Accessories

Reconstructed 3/4 sleeve raglan shirt
from $25.00
A stylish spin on the classic baseball raglan. The combed cotton blend makes it super soft, comfortable, and lightweight.

• All solid colors are 100% ring-spun cotton
• Heather Grey color is 90% cotton, 10% polyester
• Heather Denim color is 50% cotton, 50% polyester
• Fabric weight: 4.5 oz/yd² (152.6 g/m²)
• Fine knit jersey
• 30 singles
• ¾ sleeves
• Contrast raglan sleeve
• Unhemmed bottom
• Reactive-dyed for longer-lasting color
• Prewashed to minimize shrinkage
• Tear away label
• Blank product sourced from Mexico

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Shitty Titties Knit Beanie | Otto Cap 82-480
$18.00
The perfect beanie has arrived! This embroidered beauty has a snug fit that ensures you're going to feel cozy and warm whatever you're doing.

• 60% cotton, 40% acrylic
• Breathable cotton blend
• Form-fitting shape
• One size fits most

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Denim T-Shirt Denim T-Shirt Denim T-Shirt Denim T-Shirt Denim T-Shirt Denim T-Shirt
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Denim T-Shirt
from $25.00
This denim t-shirt is made out of 100% combed cotton and has a classic rounded neckline with ribbed sleeve cuffs. It's soft, comfortable, and a must-have for every fashion enthusiast!

• 100% combed cotton
• Fabric weight: 4.7 oz./yd.² (160 g/m²)
• Rounded neckline
• Short-sleeved with 1x1 ribbed cuffs
• Blank product sourced from Bangladesh

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
It's Not Cute Unisex t-shirt
from $25.00
This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all.

• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Nicaragua, Mexico, Honduras, or the US

Disclaimer: The fabric is slightly sheer and may appear see-through, especially in lighter colors or under certain lighting conditions.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Uncover
our story

A person with short blonde hair and earrings sleeping on a brown leather couch, covered with a beige towel in a cozy home setting.
A woman in a hospital bed covered with blankets, wearing a black beanie and smiling with arms raised. A bouquet of pink roses and a yogurt are on a table nearby.

Being diagnosed with breast cancer before 40 was a shock—especially as a wife, mama, and having a small business to run. From the start, I chose to face this fire on my own terms, constantly questioning, researching, and refusing to just go through the motions. I didn’t follow a script—I followed my instincts and Jesus Christ. Some days were harder than others, but as a family, we never stopped moving forward.

A smiling family of three taking a selfie outdoors. Man on the left in a blue shirt, a girl in the middle with a pink dress and colorful necklace, woman on the right with sunglasses on her head in a gray hoodie. Trees and a hanging lantern are visible in the background.
A beige spiral notebook with a quote from Isaiah 48:10 printed in black. The quote reads, 'I have refined you, but not as silver is refined. Rather, I have refined you in the furnace of suffering.'

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